Ann Webb The Balm: Much More Than a Chapstick

Some products earn a permanent place in your handbag because they do one thing exceptionally well.

Ann Webb The Balm does about ten.

Created as an oversized, multi-use moisture balm, The Balm goes far beyond basic lip care. Swipe it over dry lips, tap it under the eyes, smooth it over rough patches, use it on the face or body, or keep it nearby for those little areas that suddenly decide they need extra attention.

At a generous 0.5 oz, it is big enough to use well beyond your lips.

One Balm. So Many Uses.

The beauty of The Balm is its simplicity. There is no complicated routine and no collection of tiny jars required.

Use it anywhere skin needs a little extra moisture:

• Lips: Helps keep lips soft, smooth and comfortable throughout the day.
• Under eyes: Lightly tap onto the under-eye area when skin feels dry.
• Dry patches: Glide over elbows, cuticles, knuckles or other rough areas.
• Face: Use sparingly anywhere you want an extra boost of moisture.
• Under concealer: A tiny amount can help soften the look of dry skin before makeup.
• Cheekbones: Tap on a whisper-thin layer for a fresh, dewy-looking finish.

Think of it as the little white multitasker that quietly takes over half your beauty bag.

Packed With Nourishing Oils & Butters

The Balm combines a rich blend of plant oils, butters and emollients selected to help moisturize, condition and soften dry-feeling skin.

Avocado Oil

Known for its rich, emollient feel, avocado oil helps condition skin and leave it feeling soft and supple.

Shea Butter & Cocoa Seed Butter

These buttery moisturizers help create a comforting layer that reduces the dry, tight feeling associated with chapped skin.

Acai Fruit Oil

A botanical oil naturally rich in antioxidant compounds that helps support healthy-looking skin.

Sea Buckthorn Oil

A nutrient-rich botanical oil commonly used in skincare to help condition and moisturize.

Olive Oil & Sweet Almond Oil

Classic emollient oils that help soften dry skin and improve its smooth, conditioned feel.

Jojoba Esters

Help create a silky, lightweight moisture barrier without the heavy feel of many traditional balms.

The formula also features orange and grapefruit oils, giving the Original Balm its fresh citrus character.

Six Beauty Tricks for The Balm

This is where things get interesting. The Balm isn't just something you reach for when your lips feel dry.

1. Create a Dewy Cheek Glow

Tap a tiny amount onto the tops of your cheekbones with your ring finger. The goal is a delicate sheen, not a glossy layer.

2. Turn Powder Shadow Into Cream Shadow

Mix a small amount of The Balm with a favorite powder eyeshadow to create a creamy, luminous finish. It is also a clever way to rescue a broken shadow.

3. Add a Soft Gloss to Eyelids

For a minimalist makeup look, use an extremely thin layer on bare lids to create a subtle dewy finish.

4. Condition Brows and Lashes

Smooth a tiny amount over brows or lashes as a conditioning step. Keep the product out of the eyes.

5. Rescue Dry Spots

Cuticles. Elbows. Knuckles. Around the nose. Those mysterious little patches that seem to appear overnight. The Balm is made for them.

6. Prep Dry Skin Before Concealer

If concealer tends to emphasize dryness, lightly moisturize the area first. Give The Balm a moment to settle before applying makeup.

The Lip Balm That Forgot It Was Supposed to Stay on Your Lips

Of course, The Balm is still wonderful as an everyday lip moisturizer.

Its lightweight, colorless formula helps protect lips from that dry, uncomfortable feeling while leaving them smooth and conditioned without a heavy, greasy coating.

Use it in the morning, throughout the day and before bed whenever your lips need extra moisture.

A Surprisingly Generous 0.5 oz Size

Most people expect a lip product to be tiny.

The Balm is intentionally not tiny.

The oversized 0.5 oz tube makes sense once you realize it is designed for lips, face and body. Keep one beside your bed, one in your handbag and one wherever dry skin seems to find you.

For All Ages and Almost Anywhere

The Balm is colorless and designed for simple, everyday moisture care. The Original has a light orange scent, with additional scent options such as mint and watermelon.

It is one of those rare products that makes sense for beauty enthusiasts, minimalists, travelers and anyone who simply wants fewer products doing more jobs.

One stick. Endless possibilities.

Ann Webb The Balm
Much More Than a Chapstick.

For lips, under eyes, face, body and wherever skin needs a little extra love.

Soft. Smooth. Nourished. Simple. 🍊✨